Property

Know who will live there before you build

Censible gives developers the demand side of a feasibility: who lives around a site, how the area has changed across three Censuses, and where its population is projected to be by 2031.

3
Censuses compared on today's boundaries
2031
Population projections out to
Any area
A suburb, a radius or drive time around a site, or a shape you draw
Context

The demand side of a feasibility

Feasibility software handles costs, finance and margins well. The demand case can rest on a paragraph from a council profile, written for a different boundary, from a Census that may be ten years old.

The questions behind a product mix are simpler than that: who lives within a few kilometres of the site, how big their households are, whether they rent or own, what they earn, and whether the area is growing. The Census answers all of them once the tables are joined and carried onto today's boundaries, which is the work Censible has already done.

An example

Marsden Park, in Sydney's north-west

Marsden Park had about 940 residents at the 2016 Census and about 14,700 in 2021. Censible's projections put it near 30,000 in 2026 and above 42,000 by 2031.

In 2021, 69% of its families were couples with children, 30% of residents were under 15 and the average household had 3.4 people, almost all of them living in separate houses.

Marsden Park's boundary has changed since 2016, so its earlier figures are estimates and its 2026 and 2031 figures are projections rather than Census results, and both are labelled that way.

Limitations

Demand evidence, not a valuation

Censible doesn't hold sale prices, listings, development approvals or construction costs, and it doesn't value land. Its rents and mortgage repayments are what households reported to the Census, not current market rates.

Use it for the demand side of a feasibility, alongside your cost model and your agents' sales evidence. The latest results are from the 2021 Census; results from the 2026 Census arrive from June 2027.

Use cases

What developers use it for

From a single site to a shortlist of suburbs.

  1. 01Test demand around a siteDrop a pin on a site and see who lives within 1 to 10 km or a set drive or walk time, or draw the area you care about. Figures are built from the Census's smallest areas, so they fit the shape rather than the nearest suburb.
  2. 02See how a suburb has changedCompare 2011, 2016 and 2021 on today's boundaries: population, families with children, renters, household size, incomes and dwelling types.
  3. 03Look ahead to 2031Population and age are projected to 2026 and 2031, and around 70 other figures, such as renting and qualifications, follow their trend since 2016, all labelled as projections until 2026 Census results replace them from June 2027.
  4. 04Find places like your best projectsStart from a suburb where a project sold well and find others with the same profile, or set criteria, such as at least 40% renting and a median age under 35, to scan for build-to-rent locations.
  5. 05Back up a submission or board paperDownload the figures with their sources, or pull them into your own models through the API. Every figure traces back to ABS Census tables.

Questions people ask

Put a number on the demand

Look up any suburb or drop a pin on a site and see who lives there, how it's changed and where it's heading.