How much does GapMaps cost?

GapMaps' January 2024 flyer listed plans from $1,000 a month including GST on a 12-month minimum, with its top tier priced on request. Check with GapMaps for current prices.

Does Censible have foot traffic or spend data?

No. Censible covers the Census: population, households, housing, income, work and education. Foot traffic, card spend and store locations come from other sources, such as GapMaps.

Does GapMaps have an API?

Yes, on its top-tier Professional package, according to its flyer. Its datasets are also sold through AWS Data Exchange.

Compare

Coming from GapMaps?

GapMaps is a Melbourne-based location intelligence company that has offered site selection services since 2013 and reports more than 500 brands as clients across 23 countries. It combines Census data with store locations, foot traffic and spend. Censible covers narrower ground: the Census for every place in Australia, lined up across three censuses, ready to compare, rank and pull into your own tools.

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Strengths

What GapMaps does well

GapMaps Live brings together data a Census-only tool does not have: points of interest across more than 50 categories, including competitor and brand store locations, development approvals, traffic counts, visitation data from mobile devices, and card spend through CommBank iQ as an add-on. Catchments can be drawn as a radius, a free-form trade area or a drive or walk time by day and time, and you can upload your own sales and customer data.

Its network tools go further than profiling a place. GapFinder ranks candidate sites and flags gaps in a market, and Impact Analysis estimates how a new site would affect existing stores. For a fast food, fitness or childcare network planning its next openings, with a team to support it, GapMaps is a strong choice.

Limitations

What GapMaps isn't built for

GapMaps is an annual platform subscription. Its January 2024 flyer listed plans from $1,000 a month on a 12-month minimum, with API access reserved for its top tier; current prices are by enquiry. That suits a network planning team, but not an analyst with an occasional question or a developer who wants figures in their own code.

Its Census data is the 2021 Census with forecasts. We found no published method for lining up earlier censuses on current boundaries, so comparing how a place has changed since 2011 is outside what its materials describe.

How Censible differs

The Census, lined up and open

Censible does not track store openings, foot traffic or card spend. It puts every suburb, postcode, council and statistical area in Australia on the ABS's 2026 boundaries, with the 2011, 2016 and 2021 censuses lined up and 618 metrics for each, so change over ten years is measured on the same ground. You can compare and rank places, draw a radius or boundary, set a drive or walk time around a site, and upload your own sites to see how the strongest differ from the rest.

Drive and walk times are calculated on our own routing server in Sydney from OpenStreetMap's roads, so the locations you ask about stay in Australia. They assume no traffic, where GapMaps' vary by day and time. The same figures come through a JSON API and a connection for AI assistants, with no enterprise tier required, and Censible's projections to 2026 and 2031 are labelled as projections wherever they appear.

Side by side

GapMaps and Censible at a glance

Topic	GapMaps	Censible
Built for	Retail, food, fitness and service networks planning new sites	Analysts, retailers and developers comparing places
Coverage	Australia and about 25 countries	Every place in Australia
Census	2021 Census, with population forecasts	2011, 2016 and 2021 on the 2026 boundaries, with projections to 2031
Beyond the Census	Store locations, foot traffic, card spend, traffic counts and property data	Census figures only, with incomes and rents moved to today's dollars
Catchments	Radius, drawn area, and drive or walk time	Radius, drawn area, or a drive or walk time on roads without traffic, built from weighted SA1s
Your own sites	Upload sales and customer data; model new sites and their effect on the network	Upload sites with a performance figure and compare the strongest with the rest
Getting data out	Catchment reports and exports; API on the top tier; datasets on AWS Data Exchange	CSV files, a JSON API and a connection for AI assistants
Price	Annual subscription; from $1,000 a month in its January 2024 flyer	From $750 a month, with unlimited seats, billed monthly. Samples are free.

Which to use

They answer different questions

Use GapMaps whenYou're planning a store network and need competitor locations, foot traffic, spend or drive times that vary with traffic by day and time, or want to model a new site's effect on existing stores.
Use Censible whenYou need Census figures for many places on consistent boundaries, want to see how places changed from 2011 to 2021, or want the figures in your own tools or AI assistant without an annual platform contract.
Use bothA network team might use GapMaps for competitors and foot traffic, and Censible for the demographic comparison across every candidate area and over time.

Questions people ask

Sources

Checked against these pages on 22 October 2026. Tools change, so if something here is out of date, tell us and we'll fix it.

Every place in Australia, on the same footing

Send us a list of suburbs, postcodes or sites and we'll send back a free sample comparing them.